Do not go where the path may lead.
Go Instead where there is no path and leave a trail...
(Emerson)
But don't leave too much trail, because people will think you are patronizing and comtemptous of them.
Do not leave a predictable trail, otherwise people will think that you have no imagination and they will become disenchanted.
Do not leave a sparse and confusing trail or people will think you are incoherant, untrustful and inconsiderate, and they will return to the path.
Come to think of it, leave no trail and follow the path to the pub....
(P3)